Information provided by Save Face, a UK national register of accredited practitioners who provide non-surgical cosmetic treatments, indicate that the industry was worth £2.3bn in 2010 and could already have reached £3.6bn
The growing acceptance of cosmetic procedures has coincided with the rise in social media. This means younger consumers in particular are more confident about seeking advice and treatment, particularly for non-surgical procedures.
Non-surgical cosmetic treatment is now viewed as an integral part of a beauty and well-being regime by many women and also, increasingly, men (there is believed to have been around 106% increase in the number of men that opt for aesthetic procedures in the last 20 years) since it offers a fast and relatively inexpensive ‘fix’. In some cases, an injectable treatment costs no more than a high-end face cream and can achieve noticeable results, making it attractive to a much broader demographic and socio-economic group.
The boom in non-surgical interventions is predominantly being driven by a younger demographic, but the research found that cultivating these long-term relationships with patients could prove key to market growth.
Future demand is not just likely to come from a younger demographic keen to improve their image, but from creating mutually beneficial long-term relationships with patients and clients. Purely from a financial perspective of course, it is much less expensive for providers to create customer loyalty than the costs of attracting new customers, but in a growing market, providers need to balance both.
Cosmetic treatments have a major impact on the confidence and self-image of a patient. This is the reason nose jobs and breast enhancements will always remain popular. But many of the aesthetic trends we saw in 2018 were non-surgical and where the numbers of cosmetic surgery patients remains static, the number of non-surgical patients is still increasing exponentially.
Also, the average age at which patients begin aesthetic treatments is getting lower as they are not waiting for the wrinkles to form and instead are taking pre-emptive measures to maintain their natural youthful appearance for as long as they can.
There is no need to get a full face-lift when there are non-invasive and effective alternative procedures available!
Here are the top 10 non-surgical Aesthetic trends for 2019!
1) Pre-juvenation
More and more of patients are realising that instead of turning to aesthetic treatments only when there’s a need to correct more advanced signs of ageing, they are seeking out these high-performance therapies to enhance and prolong their youth. People are leaning towards the concept of maintenance or prevention to stave off these symptoms of ageing for as long as they can. This means that the patients of aesthetic treatments are becoming younger, and starting to consider aesthetic treatments as preventative measures from their early 30s or even late 20s.
2) Botox
There is no sign of this wrinkle-busting treatment dying in popularity! Year on year this procedure is becoming more popular. It is now almost considered ‘normal’ to have Botox and / or fillers and the taboo has been firmly swept away. Thousands of people choose to freeze time by having Botox injections and return to keep on top of their smooth skin. Regulation is the only thing to change, as younger patients want the treatment at cheaper prices, less scrupulous and less qualified people are charging less to give a second rate service, and sometimes a second rate product. Moving into the coming years, no doubt this area of the Aesthetics Industry will become more regulated to protect the safety of everyone wanting the treatment. More about Botox.
3) Body-focused Rejuvenating Technology – such as Exilis
While there’s no shortage of rejuvenation treatments that help tighten and firm sagging skin on the face, body-focused treatments are relatively lacking in options. Non-invasive treatments that use radio-frequency to tighten skin and burn away fat are becoming more readily available to the market. These treatments are not a miracle cure for obesity, but do work well on stubborn pockets of fat on patients who just want to tidy up areas that do not respond so well to diet and exercise. More about Exilis.
4) PRP
The PRP or ‘vampire facial’ is a technique many celebrities like British actor Rupert Everett and model Bar Refaeli have had performed. However, it was Kim Kardashian who popularized the treatment by posting pictures from her procedure on social media.
The demand for PRP-related procedures has increased tremendously in the last few years. There is nothing more powerful than using your body’s natural healing powers to improve your appearance. PRP procedures had the largest share in aesthetic procedures for the last year and accounted for 58.1% of the total number of treatments.
Platelet-Rich Plasma as the name suggests requires harnessing the healing mechanism in a person’s blood to trigger the natural process in the skin. This is a quick and easy way to get the body to repair the damage and restore it back to its original state. A sample of the patient’s blood is taken and then spun at high speeds in a centrifuge to isolate the plasma rich with platelets. This is then injected back into the body to promote healing. The complete effect is only visible after a month and lasts up to 12 weeks. However, the cellular rejuvenation experienced after the PRP facial is unparalleled as collagen production is stimulated.
PRP has also shown promising results for hair rejuvenation and regrowth. It sends signals to the body which promotes the hair growth cycle. Injecting the platelet-rich plasma in the head can increase the number of individual hair strands and enhance their thickness as well. The results can be achieved safely and without having expensive procedures performed either. More about PRP.
5) Growing interest among men
In the past, there were many more female aesthetic patients compared to males. Moreover, men tended to get treatment to be competitive by maintaining their image whereas women were primarily concerned with their youth. But as the world changes, men and women both contribute to the workforce and as a result, their reasons for getting aesthetic procedures are becoming more aligned. Not only does this mean that more women are concerned with staying competitive with their younger counterparts, it also implies that more men are becoming interested in aesthetic treatments to maintain their youth. Plus, men and women are both asking for maximum results with minimal downtime, which brings us to the next point. More about skincare for men.
6) Multi-Modal Treatments / customisation
A few years ago, prospective patients might see a doctor and sign up for treatment packages of singular technology one at a time. For example, they might do a series of radiofrequency sessions to improve skin elasticity before undergoing a few laser resurfacing sessions for better skin texture. Fast forward to present day and that is no longer what patients want. Instead, the doctor’s experience and expertise in aesthetic treatments is more heavily replied upon so that they can recommend different procedures in varying combinations for a synergistic effect.
This explains why more aesthetic doctors and dermatologists will be introducing treatment courses that feature unique combinations of aesthetic technology to address all of your pressing skin concerns. For example, Dr Hussain at Medcare may recommend a course of Medical Resurfacing, followed by rehydration therapy and Botox to give her patients optimal results. More about a skin condition consultation.
7) Lip Injections/Fillers
Over the coming year, the focus will shift away from “larger is better” towards creating a facial balance which means the lips will occupy a proportionate part of the face. Patients and physicians alike are moving towards the “less is more” philosophy. Over-filling the lips and making them grotesquely huge is no longer the order of the day and now people just want to enhance the shape of their mouth.
Even in Hollywood, oversized lip augmentation is not in vogue anymore and according to predictions this trend will not make a comeback any time soon. The shaping of lips will be more refined and it will mostly be for rejuvenation or asymmetry corrective purposes.
There are different types of dermal fillers that can be injected in the lips. The most common types are ones that contain hyaluronic acid. This is a natural substance that is found in the body and it helps increase the volume of your lips. Hyaluronic acid improves the appearance of the mouth by adding shape, volume and structure to it. The results from hyaluronic acid fillers last from 6 to 18 months, after which patients need to get a ‘top-up’. More about lip fillers.
8) The liquid facelift
It seems that patients who may have initially booked their first appointment to plump up their pout are now interested in the benefits of facial contouring. Dr Hussain has seen a steady and significant rise in the request for procedures that enhance and define the cheeks, jawline, chin, and marionette folds over the past year. Most patients are looking to enhance their existing features without looking too ‘done.
That’s where the “liquid facelift” comes in. It’s a non-surgical procedure in which dermal fillers, such as ‘Teosyal’, are injected into the face to enhance different angles and temporarily lift facial features. It’s meant to subtly define lights and shadows while producing a more chiselled version of you. Results can last for up to two years. This itype of treatment can also be used to hydrate and provide nutrition directly under the skin, giving a naturally youthful dewy glow.
A more permanent ‘Liquid Facelift’ comes in the form of Sculptra. This is a longer-lasting filler that works over months as it works by stimulating the skin’s natural collagen formation. More about skinboosting treatment.
9) Active Skincare products
No longer satisfied with just a good moisturiser, women and men are seeking better products made with better ingredients. And more often, these ingredients are active and from natural sources. Examples of this are Hyaluronic acid, retinol, glycolic and salicylic acid and even CBD oil! These ingredients are all naturally based, and react to actively improve the skin by cleansing, exfoliating or soothing. The higher end of this type of skincare contains more of the active ingredient so gives better results. Even higher strength products are used as a ‘chemical’ peel to gradually resurface the skin. More about some Glo skincare.
10) Cosmetic dentistry
Cosmetic dentistry is on the rise with more accessible and comfortable treatment options now available. Invisible teeth straightening, professional whitening and veneers / implants are expected to continue increasing in popularity in 2019. More about dental implants.
To book your FREE consultation with Dr Hussain to talk about all or some of these HOT non-surgical aesthetics treatments or to book a dental consultation call 966 860 258 or email doctors@medcarespain.com
If you find this article interesting, please sign up for our newsletters and get up-to-date medical and beauty news and promotions.